Engagement wedding rings are a reasonably recent phenomenon; up before about sixty years ago, most married couples used the simple gold bands. Today, the diamond wedding wedding set is fairly overall. There are even diamond wedding strips for those who have a preference these to diamond diamond engagement rings that have a get stone in them. Tale became media frenzy of Diamond Jewelry Spanning recorded history, diamond wedding rings has been treasured moreover sought after. However, can you until about years within the that the art and as a result science of diamond producing was born. Most on the stones that find that way into diamond engagement rings are cut and priced in the Belgian associated with Antwerp, which has been quite the center of diamonds business since the middle of s.
The DeBeers Program formed in all the s by Mister Cecil Rhodes, to whom the African community was Rhodesia then independent Zimbabwe yet Zambia was known as was instrumental inside of creating an counterfeit market for usually jewelry, particularly stone wedding ring sets, where none held existed previously. Is actually important to true that Archduke Maximilian I to Austria presented your ex boyfriend’s bride, Marie Burgundy with a diamond ring wedding ring with the occasion of this wedding in . however , that did as opposed to set an over-all precedent. That precedent had to hold on another years.
“Diamonds Are Forever” The phrase “a diamond is forever,” became the cornerstone not only with regards to a James Bond work of fiction by Ian Fleming and the picture and hit tune that came the particular it, but for the most brilliant marketing strategy of all opportunity. The DeBeers Company used now this phrase to win over the public towards abandon the basic gold bands that have been traditional to get married couples in centuries, and normally include their line to fashiondesigned diamond strap sets. The promote was remarkably successful; within only several years, plain golden bands had ended up being replaced by usually wedding bands and as a consequence rings with decide to put stones.
A similar season was undertaken from U.S. diamond bracelet industry; the home market was targeted to assist those couples preparing to wed. The thinking was to win over the American common of an “old tradition” in which one men wore engagement rings as effectively as their fiancees.